Sunday, October 9, 2011

(Founder Stories) Birchbox: Selling Subscriptions To Surprise Beauty Samples For $10 A Month

BB Sequence 2 Idea.movHayley Barna and Katia Beauchamp are co-founders of Birchbox and stopped by our studio to tape Founder Stories with Chris Dixon. The idea for Bichbox sprung from real-life experience. Barna's friend was a beauty editor and asked Barna to test top products that she had curated for her. Wanting to recreate the experience for others, Barna�says they launched "a subscription model" and "put some editorial content around it." Beauchamp�adds, "every woman wishes that she had a friend that lived in New York and had access to this editor's closet."

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