Claritics Raises $1.5 Million For Cloud-Based Analytics Apps

Businesses today have the benefit of access to tons of data on their customers, what they're buying, what their social behavior looks like, and more. The problem, though, is how best to funnel the fire hose of social data. Companies can now collect so much social data on their customers, it can be difficult to narrow it down to the most applicable, and useful, information that will allow them to optimize their social campaigns. This is where Claritics comes in. The Mountain View-based startup provides a suite of social analytics applications that enables businesses to get a better idea of where their customers are coming from, what they're doing within applications, and what hooks them into a purchase. Claritics analyzes the data and provide insights in realtime so that businesses can get a better sense of what works and what doesn't.

OSI SYSTEMS ORACLE OPENWAVE SYSTEMS ON SEMICONDUCTOR NVIDIA