On the Gillmor Gang, I recalled that moment when Gabe Rivera suggested I log into Twitter. Then came the year where I posted nothing, followed by the gaming of Track, the FailWhale, and a lot of noise about how social media and the enterprise didn?t have a thing in common. Of course, they were wrong, and Marc Benioff proved us right. Chatter.com was announced at the Super Bowl, and now millions are slowly moving down the runway toward takeoff. Chatter rolled out @mentions and Likes this Sunday, and we heard the same old noises about applying social signals to business processes. Fellow Gangster John Taschek and I have been experimenting with @mentions for some time now on Twitter. Together with direct messages, the two signals have provided a key tool for communicating what we want publicly, and what we want to keep private. Email can kiss its lack of the @sign goodbye. And along with it, the malignant hierarchical constraints that choke serendipity and calcify progress. 
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